For over forty years, the Toyota Tsusho (TT) Corporation of Australasia has been supplying the Australian automotive industry with quality fabric and automotive components. As the company grew to meet evolving market demands, upper management elected to simultaneously pursue a new opportunity which had arisen, enabling the company to provide extended servicing of customer needs through the development of a complementary logistics service division. The late nineties saw the emergence of this division, growing from a team of four or five individuals servicing only its own sales group to a national team of approximately one hundred and forty staff.
If you are a European, it is hardly likely you will not know the SPAR brand. It has been a leader of independent food and fresh goods retailing since its founding in the Netherlands in 1932. These days it is the world’s largest independent supermarket chain, linking independent wholesalers and retailers in a collaboration designed to use collective purchasing power to offer the best deal to consumers.
Milspec Manufacturing is a precision engineering company engaged in the contract manufacture of military, industrial and commercial products. Customers include Australian and international defence agencies, together with organisations in rail, utilities, mining, telecommunication and infrastructure sectors. In fact the company is proud to list, amongst its impressive customer list, the likes of the Australian Department of Defence, BAE Systems Australia, Thales Australia, United Group Infrastructure, Bombardier Transportation Australia and Navistar Defense, to name a few.
You can sense straight away that Paul Freeman is not trying to mislead. It’s just that the nature of his business is metamorphosing so fast, he can’t keep changing the name all the time to reflect the changes. So you will forgive him for the fact that E-Bisprint does not actually print, and that ‘e’ is fast becoming ‘m’.
Do you ever forget just how huge Australia is? If so, the chances are you are not responsible for distributing a product nationwide. Sure, it’s relatively easy down the eastern seaboard with its large population and economies of scale. To the far west the sheer emptiness almost plays to your advantage, with many companies having Perth-based warehousing solutions. But what about the bit in the middle? In that central stretch from Adelaide to Darwin there are around two million people, covering 2.3 million square kilometres, but how to get to them?
Do crabs think we walk sideways? They are certainly rather odd-looking creatures and it must have been an especially hungry or curious early hominid who first considered eating the delights under that hard, shiny carapace. There are numerous varieties of crab: king, blue, hermit, Alaska, and Spanner are just a few. But wait a second: Spanner?
Around the world people are tweeting, texting and poking each other on Facebook. We are undoubtedly living in the age of communication. Communication is an integral part of our everyday lives. We amuse ourselves by catching up on juicy celebrity gossip via Twitter and sending chain emails to colleagues. It’s a lot of fun, but certainly not a matter of life and death. Technology is forever opening up new ways of staying connected with one another; admittedly most of it is spent sharing trivial tidbits of information.
About 26 years ago two of the Jacometti brothers sat down to talk. Michael was a chef feeling dissatisfied with his job wanting to try his hand at farming vegetables. His brother Eric, who was studying to be an accountant at high school decided to join Michael on the risky venture, buying cheap equipment and leasing some land to start literally from the ground up in Werribee. “It was a really tough gig; we nearly went bust a few times, but we persevered…” reflects Eric.
It has been said many times, and in many different ways, that in the middle of difficulty lies opportunity. The quote, from world renowned scientist and Nobel laureate Albert Einstein, remains true today and applies to many situations, especially public relations. The speed and message with which a company, institution or individual chooses to deliver and react to a potential PR crisis often determines future public perception.